Keyword Researching

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Keyword Tool Features

Any successful keyword research process involves these steps:

  1. Ability to “dig deep” into any keyword phrase and uncover the long tail.

  2. Search volume estimates so you know how many people per month are searching for each keyword.

  3. Lateral / Thesaurus search options which allow you to go “broad” with your keyword research.

  4. Competitive Research that allows you to see the competitive landscape for each keyword.

There are only a handful of tools that meet these requirements: 

KeyCompete manages to do #1, 2,3,4 very well.  Especially #4, since it allows you to download the exact keywords your competition is using in their paid advertising.

SpyFu also accomplishes #1 & #4 very well, since it displays your competitor’s keywords, as well as average budget, and other competitive features.  Although, I still prefer KeyCompete because SpyFu’s competition estimates are sometimes way off.

WordTracker meets requirement 1, 2, 3 and gives #4 to some extent, but only shows you the number of competing webpages and the KEI (number of searches divided by number of competing pages), which is only a broad estimate.  It does not show you the competing ads in the PPC engines and does not give your competitor’s keywords.
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New to Keyword Research?

What is keyword research?
What are the value of keywords?
How do I know which keywords work?

How to Evaluate Keyword Tools

What keyword tool is best?
What do I look for in a keyword tool?
Do I need a keyword research tool?
How do I do fast keyword research?
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